I'm
analyst, developer, consultant
i'm a digital analyst & martech consultant who loves clean data & precise tracking. i also enjoy writing JavaScript code & making useful tools in VueJS.
This might sound like a bit odd combination, especially since I am a psychologist by education. However, my passion for studying people's behavior and being mathematical in the process led me to web & marketing analytics. And then I've done SEO, then learned to code, then did CRO and split testing ... This is where I am now - still enjoying my work every day!
Google Analytics reports, audits. Amplitude, Mixpanel. Google Data Studio setups, connections, crunching
Google Tag Manager standard & custom setups, audits. Digital media tracking setups & debugging
Shopify & WooCommerce - tracking stack setups, debugging, advisory. Custom SaaS tracking setups
Vanila JavaScript and VueJS development. HTML & CSS. A bit of PHP/MySQL, WP Plugin & Theme dev
journal
Post-COVID business & people
It’s not only e-commerce! Be smart – many new verticals are on the uprising.
New website, finally
Much overdue and after a lot of promises, I have finally relaunched my website, fully redesigned and on a new tech stack!